Purchase from a Bike Shop

Bicycle sales are accomplished in the United States through five primary and distinct channels of distribution — specialty bicycle retailers, mass merchants, full-line sporting goods stores, outdoor specialty stores, and "other," which is comprised of a mixture of retailers (including Internet sales).

Department, discount and chain toy stores (mass merchants) sell mostly price-oriented products. Approximately 74% of bicycle units were sold through the mass merchant channel in 2015

The approximately 4,000 specialty bicycle retailers commanded approximately 13% of the bicycle market in terms of unit sales in 2015, but 49% of the dollars, a dominant dollar share. 

While the number of specialty bicycle stores has declined in recent years due to consolidation, they are responsible for approximately the same amount of retail sales through these fewer, but larger, stores today.

Chain sporting goods stores sold approximately 6%. These are merchants that fall somewhere between mass merchant and bicycle dealers on the spectrum. Outdoor specialty retailers sold approximately 3.5%. The "Other" category sold 2%.

Today the big three bike brands own approx 45% market sake of US bicycle sales.

• Giant Bikes
• Trek Bikes
• Specialized Bikes

 

Bicycle Industry Statistics	Data
Total number of bicycles produced annually	132,000,000
Total value of the U.S. bicycle market	$6,100,000,000
Percent of U.S. bicycles that were imported from Japan or Taiwan	99 %
Average number of bikes per household	1.5 bikes
Number of people who have been cycling in the past 12 months in the U.S.	59,670,000
Percent of people who store their bicycles indoors	31 %
Total number of bike shop employees	71,496
Bicycle Sales by Year	Sales
2015	20,200,000
2014	18,000,000
2010	19,400,000
2005	19,750,000
2000	20,900,000
1995	16,100,000
1992	15,300,000
Bike Sales by Category	Percent of Sales
Mountain Bike	24 %
Hybrid / Cross	21 %
Road	20 %
Comfort	15 %
Youth	13 %
Cruiser	6 %
Recum / Tandem	1 %
Market Share of Major Bicycle Brands	Percent
Trek / Fisher	22.5 %
Giant	10.5 %
Specialized	9.5 %
Redline	6 %
Haro	4 %
Electra	3.5 %
Cannondale	3 %
Sun Bicycles	2.5 %
Schwinn	2 %
Other	31.5 %
Bike Shop Revenue by Category	Percent of Revenue
Bikes	41 %
Parts and Accessories	26 %
Repairs	16 %
Apparel	7 %

 

NBDA Industry Overview 2015 - The NBDA Statpak