Diamondback lowers prices on premium road bikes
The brand also expanding free mobile delivery service and ReadyRide programs
By RoadBikeReview July 18, 2017
Diamondback, which launched a consumer direct sales program last year, has lowered prices on its premium road models, including the Podium Vitesse Disc pictured above.
The new pricing means that bikes like the carbon fiber Diamondback Podium, equipped with Shimano Ultegra Di2 electric shifting and hydraulic disc brakes can be had for as little as $3499. Diamondback’s time trial bike, the Serios, featuring SRAM Force goes for $3459. The Podium and the Serios are the same frames that pro riders from Team Rally rode to several podiums at the recent USA Cycling National Championships.
In addition to the Podium and the Serios, prices for Diamondback’s aero superbike, the Andean, now start at $3999. Both the Andean and the Serios can also be fully customized via the brand’s new Custom Studio online tool, which allows riders to choose everything from frame color to wheel model.
After ordering a Diamondback bicycle online, the ReadyRide program delivers it to consumers’ doors 95 percent assembled. Included tools and an online support system with chat and helpful how-to videos help make the rest of the build process a straightforward affair. Consumers can also choose to have their bike assembled at their local bike shop at no extra cost, or built and delivered by mobile bike service, Beeline Bikes, where available.
“We’ve realized significant efficiencies in our systems and processes, and we’re excited to pass those savings on to our customers,” said Steve Westover, VP of marketing at Diamondback. “We’ve invested in product design, innovative packaging and shipping processes, and done our best to offer the best value possible. If we can get more people riding bikes, we know we’ve done a good job.”
To learn more head to www.diamondback.com.